The first rule of creating unique content is to get started. Experiment, make mistakes, test your hypotheses, and learn from the results. If you have a lot of knowledge in a subject, you've undoubtedly developed an intuition for recognizing patterns in that field. As a result, if you are an expert in a certain subject, you may depend on your intuition with confidence when making decisions that are directly related to your field of knowledge. Regardless of how unique your work is, some ideas shared by your audience will not subtract from it. Give your audience a tip that they may use to understand and appreciate the originality of your notion.