As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the pandemic, the acceleration of ecommerce vs entertainment for primetime is hardly surprising. Even more interesting during this time has been how shopping online has, for many, become their entertainment of choice. According to the 2021 IAB Real Living Study, 2021 saw online shopping move into a primetime slot, drawing consumers’ attention. Illuminating this pandemic-era hobby, 56% of those surveyed reported that they find it an enjoyable experience, and 3 in 5 stated that it is something they actively look forward to doing again.
Category
Country
