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AI, ML, & NLP have been playing a major in personalizing the content being delivered to the audience, and Spotify is one of the leading innovators in...

The trend today is to have everything on the cloud, and this is the direction IoT Devices and technology is moving. Even hackers can breach the data...

Chatbots have turned out to be a reliable support for customer engagement. Calls and emails were a huge part of customer service for the longest time. But...

The soulful song 'Meri Jaan' from ‘Rk/Rkay’,  the upcoming behind the scene drama, 'Rk/Rkay' was released on Wednesday. The song stars the entire...

This article will explore everything about mobile security! Protecting your mobile devices with security software is more crucial than ever. In this...

Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you...

AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is...

This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge...

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite...

Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett...

Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your...

Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing...

Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article,...

Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends?...

Data is a crucial driver in marketing. Read on to learn about first-party data collection & 8 First-Party Data Collection Strategies for Brick &...

Modern Marketers have various channels for customer engagement defining a brand depth. Technology plays an important role in planning marketing stages....

Technology and Marketing are a new trend in the business world. The article focuses on four pillars focusing on the completion of the business cycle and...

Check out this amazing Infographic from Rochelle Williams on tackling the constant marketing dilemma of fetching healthy opens for your wealthy email...

As 2020 and the first half of 2021 saw countries around the world move in and out of lockdowns under the pandemic, the acceleration of ecommerce vs...

The holiday season is here! Consumers are already busy with their holiday shopping, and whether they’re buying online or in stores, the buying research...