When it comes to media buying- it is not all about creating banners and reserving ads spots to display them. Rather than the concept revolves around what to show, when to show and where to show to get the best outcome of the entire advertising efforts. A brand might have the best advertisement banner but it would be worthless if the target audience won’t see it. Therefore, it is crucial to determine the right place of advertisement as it can either bring desired revenue or leave the brand penniless.
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