In September, Tesla's Model 3 mid-range electric car surprised everyone as Europe's best-selling car across all drive types with 24,591 units. According to Jato Dynamics, the Tesla Model 3 electric car didn't even make it into the top 10 in October. The reason for this is likely to be the new quarter; Tesla is traditionally strong, especially at the end of the quarter. The top spot was taken in October by a series available as a combustion engine and fully electric. Again, electric cars shone with their share of sales.
October was a difficult month for the European automotive industry: total registrations fell by 30 percent to 790,652 units. Jato analyst Felipe Munoz said: "The shortage of semiconductors is very serious. We have seen factories shut down across the continent, and currently, the automotive industry is struggling to find a solution to the supply chain crisis."
In the course of the year to date, the total volume for the 26 European markets has continued to develop better, increasing 2.6 percent to 9.85 million units compared to 2020. However, the gap narrowed again compared to the 7 percent increase in September. The upheavals in the supply chain directly impact sales leadership in the European market: According to Jato's data, last month was the second time in this century that the Volkswagen Group lost its leadership position in monthly registrations of the manufacturer. Furthermore, this is the first time since it was founded at the beginning of the year that the Stellantis group, formed from Fiat Chrysler and the PSA group, has overtaken the German car manufacturer.
According to the evaluation, Volkswagen recorded a sales decline of 42 percent last month, which was double-digit in all countries except Ireland. Again, the compact and mid-range car segments took the hardest hit. "Automobile manufacturers are being forced to give preference to their top-selling segments, which means that the few semiconductors available are used exclusively for the production of SUVs and electric vehicles," said Munoz.
According to Jato, the market share of SUVs rose from 40.7 percent in October 2020 to a new monthly record of 46.8 percent in the past month. In contrast to the traditional segments, demand for SUVs has continued to gain momentum as manufacturers launch their new e-alternatives. The segment was led by the Volkswagen Group, Stellantis, and Hyundai-Kia. Only the latter car group recorded particularly strong growth of +23 percent, which can be attributed to current market launches. Toyota, in sixth place, was able to increase its volume by three percent.
In the course of the month, a total of 181,300 battery-electric vehicles and plug-in hybrids were registered, which corresponds to a share of 22.9 percent of the overall market - a new monthly record for the Stromer. However, while the electric car segment continues its upward trend, diesel vehicles are struggling in Europe, and their market share has fallen to just 19 percent.
As a result of the current challenges for the automotive industry, there have been significant changes in the ranking of the individual models: the Peugeot 2008 compact SUV, which is available as a combustion and electric car, secured the top spot for the first time since its introduction in 2013. As a result, Stellantis was able to place five of its models in the top 10, followed by the Renault Group with two models and the Volkswagen Group, Ford, and Hyundai with one model each.
The Renault ZOE was the best-selling model in October with 6,439 units when it came to electric cars. The Renault ZOE electric car was followed by Volkswagen ID.3 (5539), Dacia Spring (5277), Skoda Enyaq iV (5166), and Volkswagen ID.4 (4847). @via Jato Dynamics.