Increasing your Google AdWords quality score is good for more than just bragging rights. It can also help you increase your pay per click profits and the position of your website or blog in search results. Increasing your score may indicate that your ad or website is performing well. Without the score, you may be unaware that some of your current features are harming rather than benefiting you. It can also save you time and money in the long run by ensuring you're using the right keywords.